Client Lifetime Value & Retention | GROW · Nexus Practice Management

Your average client

Rough numbers are fine — this is about the shape of the value, not precision.

Average fee per visit ($)

Visits per year (average)

Average years a client stays

New clients each happy client refersover their lifetime — optional

Cost to acquire a client (CAC) ($)marketing ÷ new clients — optional

Value per year

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Lifetime value (LTV)

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With referrals

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LTV : CAC

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One more year of loyalty adds

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Enter your numbers to see what a client is worth.

The one thing I’ll do to keep clients longer

This is Module 4 of GROW

GROW shows you how to lift retention, rebooking and referrals — the compounding growth that doesn’t cost a cent in ads.